Behavioural Coaching Certificate

Behavioural Coaching is the bridge between two worlds: the financial services industry and the field of money psychology. This training provides an in-depth understanding of Behavioural Coaching including the benefits and advantages it provides to advisors, planners, and their clients.

People often fail to fulfil their financial plans and/or sabotage their investment strategies due to secondary issues and emotions that impair their ability to sustain their desired outcomes. And in general, we can’t expect to solve what is essentially an emotional or behavioural problem with a financial solution. We can, however, begin to solve financial problems by understanding and providing behavioural solutions.

The Behavioural Coaching model developed by the Money Coaching Institute of California is an innovative approach that assists the client (and their advisers/planners) in identifying, changing and managing their personal, emotional and financial behaviours and triggers.

This model effectively allows the adviser/planner and the client to work together to form a deeper understanding of the patterns and behaviours that often derail the client’s ability to achieve their financial goals.

With the guidance and support of a good adviser/planner the client is far more likely to move beyond limiting patterns and beliefs, and better fulfil their financial potential.

The Certificate is based on the full Certified Money Coach (CMC)® training programme and has been specifically designed to incorporate the needs of financial professionals. It is suitable for anyone who handles client finances and covers the following key learnings:

• The Mind and Money: neuroeconomics and the origins of money patterns and beliefs
• Understanding inherited Family Patterns
• Understanding and working with different client money types
• Understanding the biology that drives money emotions and money decisions
• Powerful money coaching questions & frameworks for inquiry
• Identifying underlying money patterns and behaviours
• How to have open money conversations
• Determining a client’s “Core” money issues
• Developing a plan & strategy for change
• Understanding your own biases and money drivers

More specifically, participants will learn:

• Why clients have money blocks and where they come from,
• Why some of them can’t reduce their spending and others can’t spend any money at all
• Why clients don’t follow your advice or stick to plans
• How to support clients during financial transitions and life events
• Why even talking about money can be difficult for some clients