A friend of mine brought me some cheese from Savoie, in the French Alps.
“This cheese,” he explained, “is only made during the summer months, and only using the milk from Abondance cows that graze at 1,500m or higher.”
It captures the specific meadow grasses, herbs, and climate of a certain environment at a certain point in time. It’s also shaped by specialised ageing techniques and indigenous microorganisms.
In essence, it’s a time capsule. A snapshot of the surroundings.
Cheeses that are made this way are said to have a strong sense of terroir, the French word for describing how the total environment — soil, climate, topography, and human practices — influences the unique characteristics of a crop.
Same for wild honey. And, of course, wine.
And us, too.
We are the products of our childhood environment, shaped by the behaviours of the people around us and the broader culture.
Our beliefs about what we can do, be, or have are shaped by our terroir in exactly the same way.
But we can change.
Not just as part of a general ageing process, but by examining the beliefs that were created by our environment. And then consciously choosing the ones we want to keep. The ones that are helpful to us. The ones that are taking us towards the person we want to be.
And we really need to do this around money, because our money beliefs come from the money behaviour of others. And since most money behaviour is subconscious, it’s usually driven by some form of fear.
In effect, we are capturing this early money environment in ourselves and creating our own version of it.
And until we develop awareness and choice, we will — like my friend’s cheese — remain stuck in that snapshot of time.
But unlike the cheese, you can free yourself from the negative influences of the past. You don’t have to stay stuck with the beliefs that you picked up in childhood. You can evolve.
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