Do you talk to clients about money?
If so, and you are in the regulated financial sector, then well done.
You have had to study for years and pass numerous exams so you can talk to people about their money.
You’ve learned how to talk about topics like investment, suitability, goals and cashflow planning.
Maybe you even talk about financial wellbeing and can explain how diversification and portfolio management works.
That should be enough, but money is a tricky thing. Yes, it has numbers, but it’s not just about numbers.
It also represents more abstract concepts such as security, trust, power, status, identity, self-worth, freedom and control.
And money means different things to different people.
So, how and where do you learn to talk to people about power, identity, self-worth or enoughness?
How do you know what money means to them or how they feel about money?
Because when a client tells you how they feel about something they are giving you a map of they things they care about and how they make sense of the world. And when it comes to advising them on their money it’s really important to know what they care about.
A client for whom money represents freedom is not the same as one who sees money as security.
When you learn to talk to clients about money in ways that go beyond numbers, then you can also take your relationship way beyond numbers.
When it comes to money conversations, it’s never just about the numbers.
Want to know how you can learn to really talk about money?
Book an appointment or check out our courses. Why not start with a 3 hour workshop?
